PetSmart and NBCUniversal's "Secret Life of Pets" collaborated to make the retail company the exclusive carrier of film- and character-branded pet products. The upcoming animated movie “The Secret Life of Pets” will be released on July 8, 2016.
With the deal "The Secret Life of Pets" will have “store takeover” presence across PetSmart's more than 1,400 stores throughout North America. They will also have custom-animated television, print and digital advertising and social engagement programs.
“What we instantly responded to is the fact that The Secret Life of Pets shows us the immensely entertaining lives that our pets lead when we’re not around,” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “It’s an all-audience comedy that will be popular among our pet parents and their families – kids and adults alike. We’re excited to team with NBCUniversal Brand Development on the launch of this perfectly aligned pet-oriented movie.”
“Our exclusive partnership with PetSmart is a critical component of our strategy to engage more directly with consumers whose pets are an enormous part of their families,” said Jamie Stevens, Executive Vice President, Global Retail Development, NBCUniversal Brand Development Group. “We are excited to collaborate with PetSmart to expand our reach and bring The Secret Life of Pets to life.”
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